Example by hitych

Work with me

Food creator ·Dubai

Home cooking and honest food stories.

I cook Emirati classics at home and visit kitchens across the UAE. Brands come to me for short videos people actually watch to the end.

Work with meWatch the latest

  • Arabic and English
  • Instagram, TikTok and YouTube
  • Based in Dubai
Hands filming plates of food with a phone, seen from above
  • 410KInstagram followers
  • 265KTikTok followers
  • 58KYouTube subscribers
  • 1.1Mviews a month, October 2026

My story

It started in my mother's kitchen.

I grew up in Sharjah watching my mother cook for whoever came to the door. In 2019 I filmed her harees recipe on my phone, mostly so I would not forget it. Strangers started asking for more.

Now I cook at home for a few hundred thousand people. I show the food as it really is, including what goes wrong, and I only work with brands I would use in my own kitchen.

What brands can book

Four ways to work together.

  • A phone filming a plated dish

    Sponsored reel

    One 45-second video on Instagram and TikTok, written with you and filmed in my kitchen.

    From AED 6,500
  • A camera on a wooden chopping board

    Recipe series

    Three recipes built around your product, released a week apart.

    From AED 15,000
  • A microphone on a stand in front of theatre seats

    Event hosting

    Launches, iftars and food festivals, hosted on stage in Arabic and English.

    From AED 8,000
  • A phone photographing bread and coffee on a café table

    Restaurant visit

    A filmed visit to your restaurant, posted within a week.

    From AED 4,500

How it works

From brief to posted in three weeks.

  1. Send a brief

    Tell me the product, the dates and the budget.

  2. Agree the idea

    I reply within two working days with an idea and a quote.

  3. Film and approve

    You see the edit before anything goes live.

  4. Go live and report

    Views, saves and shares, sent to you after seven days.

The studio

A home kitchen, set up for filming.

Natural light, a real stove and a team of two. Your product is shown the way people use it at home.

Latest

What I have been making.

  • Video

    Harees, the way my mother makes it

    Instagram and YouTube, in Arabic

  • Series

    Ramadan in 20 minutes

    12 short recipes, Arabic with English subtitles

  • Stage

    Hosting a food festival in Dubai

    Two days on stage, in both languages

My shop

A little from my kitchen.

  • Ramadan recipe book

    30 family recipes, as a digital book in Arabic and English.

    AED 45

    Order
  • Shamma's spice mix

    The blend I use in everything, in a 100 g jar.

    AED 38

    Order

One recipe every Friday.

One tested recipe and one story from my kitchen, sent to your inbox. Nothing else.

Questions brands ask

Are you licensed?

Yes. I work under a UAE licence and send a proper tax invoice.

Can we see past results?

Yes. Ask for the media kit and I will send numbers from recent campaigns.

Do you post in Arabic?

Most videos are in Arabic with English subtitles, or the other way round. You choose.

How far ahead should we book?

Three to four weeks for videos, and earlier for Ramadan and Eid.

Contact

Tell me about your brand.

Al Quoz, Dubai

Replies
Within two working days
Filming
Sunday to Thursday

Send a collaboration request

Photos from Unsplash by Eaters Collective, Klara Kulikova, Dmitriy Frantsev, Allie Reefer, Jonathan Borba, Alexander Dummer.